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Advisory Board Members

Larry Yost, R.Ph

Marketing Advisor

Larry is a senior medical technology executive with over 25 years of domestic and international medical device and pharmaceutical company experience. He is currently the founder and managing partner of the Atticus Group, a firm focused on partnering with medical technology and molecular diagnostic companies in the development of strategic plans and marketing initiatives that drive revenue growth. His expertise is in driving business development initiatives, building marketing teams, leading marketing programs, directing multidisciplinary project teams, developing new business opportunities, and bringing innovative, high ASP, physician preference products to the market. Prior to being the founder of the Atticus Group, he was the VP of Sales and Marketing at Expanding Orthopedics, Inc., Director of Marketing at Salient Surgical Technologies (formerly TissueLink Medical), Director of Marketing at Vasca, Inc., and member of the global marketing team at Baxter Healthcare’s Renal Division. He has proven success with commercializing innovative medical device technologies and molecular diagnostics.